Layah

Layah is an ultra-luxury travel consultancy, focused on bespoke travel experiences in Africa, Europe and The Pacific Islands.  

Together with a British-Vietnamese branding agency, I led the development of Layah’s positioning strategy, naming and brand communication pillars, and contributed the development of the brand’s identity and communications.

Layah’s brand story, crafted upon the founder’s approach as a travel curator, was then translated into a considered and refined visual identity and photographic style.