JAS

JAS is a global logistics provider, headquartered in Italy and USA. 

After multiple global acquisitions, the brand saw a need and an opportunity to reaffirm the power of the brand, closely linked to the brand’s family values, and to refresh JAS’s visual identity, to gain internal alignment across markets and elevate customer awareness.

In conjunction with a Vietnam based branding agency, I led the strategic journey for the brand repositioning. Following an extensive collaboration with JAS’ senior management, the new brand positioning was consolidated into sharp and inspiring brand guidelines that continue steering JAS’ internal and external communications.