FLS

FLS is a global logistics provider, with German origins and headquartered in Thailand. 

Teaming up with a Vietnam based agency, I led the repositioning of the brand, strengthening the brand to compete with much bigger, well-established global leaders.

The journey started with a global management alignment on the future of the brand, leading to FLS’s visual identity refresh, modernised brand assets and brand guidelines, which are now being deployed globally in trade shows, signage and merchandising.