Page Hotels

Page Hotels, member of a larger hospitality group from Hong Kong, are situated in unique, non-mainstream locations. The first property in Hong Kong is set in an industrial area where hospitality was almost non-existent. As a result, Page helped the district to become part of the city’s tourism landscape and created a new type of social and commercial fabric around the property. The second hotel launched soon after in London.

As part of a Hong Kong based agency, I helped crafting Page Hotels naming and brand strategy, and stewarded the hotel brand communications development.